Step 1 – ATTRACT
There are THREE main ways to attract strangers to visit your website essentially exposing them to your business.
- Social Media
Choose the right social media channel
The most important step in finding visitors for your website via social media is to choose the right platform as there is no point of your hard work if there is no audience. This decision depends on many factors. (If you’re unsure on how to get started or are new to online media platforms, it would be wise to consult with a digital agency first to get things pointing in the right direction. We pride ourselves on offering free advice on this topic, click here to get in touch.)
The most important factor of deciding on your preferred channel is what your buyer’s persona is. A buyer’s persona is a representation of your ideal customer based on market research and real data about your existing customers. This includes things like customer demographics, behaviour patterns, motivations, and goals. If your customers were to stand physically in front of you, who would they be? What kind of social media platform would they use? What would their main interests be? How would you be able to engage with them to get their attention?
Share remarkable content
Remarkable content is a key way of getting people to engage with your brand and visit your website. You have to provide content on your social media channels that encourages social interaction and gets people interested in what you have to say. They need to have a reason to look into your business further and that is not going to happen if you only use your platform to promotes sales and special offers all day. It is in fact a huge turn-off even for your most loyal followers. Try to be as humanly as possible. Coming across as friendly, down to earth and authentic really does get great results as people feel like your brand is something they can trust.
The content you share, has to be easy to digest and relevant to your target audience. Both these things are vital if you want to people to notice your brand. This includes the title of your content as you only have about 3 seconds to grab their attention, before they move on to something else that may be more relatable! The most popular kind of content to share online is blogs. Blogging is one of the top ways to attract visitors to your website, and social media is the easiest way to promote those blogs. Don’t be afraid to share your blog more than once in a given month. Especially depending on what channel you are using. For example, it’s totally acceptable to share a blog on twitter several times in one week. Whereas 2-3 times per month makes more sense for Facebook.
Offer something valuable to your followers
When you offer something valuable to your followers, they’re more inclined to take the bait. Aside from blogging, there are a million other ways to entice your followers to visit your website. Valuable offers such as ebooks, webinars, links to videos, and even infographics are a surefire way to get people interested in your website.
Brainstorm with your team to create offers that are of high value to your target customer. Post the link to your landing page with the freebie onto your social channel of choice. Again, don’t be afraid to post about that offer more than once. It’s called social media promotion for a reason. Promote, promote, promote! If it’s in the budget, consider paid promotion as well. Facebook ads can be a cost-effective way to get more signups to your webinar and more traffic to your website.
REMEMBER: Social Media Marketing can be used at every stage of the funnel. You can use it to attract visitors to your website, convert new visitors into leads, offer freebies that entice your visitors to subscribe, and more. The opportunity is always there.
A blog is an essential tool for marketing your business, especially if you’re just starting out.
Blogging is one of the best ways to attract and retain an audience, no matter what industry or niche you’re in. Instead of paying for traffic, a blog helps you get free organic visitors from search engines, and that traffic only grows over time. Initially, it can seem like you are just talking to yourself as that is when it is hardest to get any online attention, but stick it out and you’ll be amazed to see how quickly you can gain a following.
Every business absolutely needs a blog, but few understand how they work. It’s not just writing for the sake of having a conversation. Blogs are powerful tools used to educate and inform consumers about your industry or expertise while naturally driving traffic, awareness and trust in your brand. If your website blog is an afterthought and doesn’t feel like it’s adding value, it probably isn’t. With the right strategy and purpose, your blog can create a pivotal change in your marketing and drive opportunity. Get help to cut out the noise (or start fresh) and refocus on what’s getting results. Click here to get in touch and learn more about how we can help you create the perfect strategy, tailored to your brand.
REMEMBER: If you are using the right strategy, getting your first 1,000 subscribers isn’t as hard you think!
Keywords are the foundation of any website. To ensure that your website is findable, you need to make sure your website is rich with keywords that are relevant to your business and to your target market, so that it can be indexable by Google and other search engines; this will help you rank well and come near the top or at least on the first page.
Choosing the right keywords can be confusing and overwhelming, so try and keep things simple. To begin with, brainstorm a list of keywords and/or key-phrases that your target market would potentially type into a search engine to find your business or product. Try to avoid industry jargon, the name of your company (as you should already be ranking well for your name) and anything too generic. Click here to get in touch and find out how you can follow the analytics of your keywords and see how much traffic they are bringing to your website.
REMEMBER: You should choose keywords that aren’t too difficult to rank for, yet are frequently searched enough to be profitable. Your small business won’t rank well for short-tail keyword phrases like “shoes” or “hairdressers”, those spots will go to the big guys, and the effort will be wasted. Instead, you probably want to choose less competitive keywords, more specifically related to your business, also known as long-tail keywords.